Automotive Internet Marketing Plan

Car Dashboard

Putting an Internet marketing plan of action into effect can help your car dealership or business survive through the hard times and prosper in the good. However, this is one of the most difficult strategies to master. It takes a lot of foresight, planning, and also requires buy-in from everyone from the dealer principal down to Internet Sales managers and staff.
There are many things to manage including the potential or realized battle between Internet budget and traditional budget, where the money is spent, and how much will be done by staff versus being outsourced. Obviously all of the media comes into play as well as the message- what is your offering and where do you make the offer- on third party automotive lead sites or on your own site?
“Decisions needs to be made on who the Internet marketing plan revolves around- the Internet department, the dealership, or even the franchise or brand.”
The good news is that you can get help you through this process from many great vendors and Experts in the field, such as the fine folks here at Purpose. Depending on the size of your dealership, staffing, even location and brands that you sell, a good automotive marketing expert should take all of this into account when helping you with your campaigns, advertising ideas, and planning. Contact us for more details on how we can help you with your Franchise’s Internet Marketing plan.